Justin Belmonte

I create compelling, research-backed content that helps pet brands enhance customer trust, improve product visibility, and drive engagement. Specializing in senior pet care, pet tech, and pet insurance—where trust and clarity drive buying decisions—my work bridges the gap between education and conversion, helping pet companies not just inform, but inspire action.

My expertise includes:

  • Pet Safety & Care: Expert-backed guidance on pet health, nutrition, and daily well-being

  • Brand Storytelling: Engaging narratives that build meaningful connections with pet parents

  • Product Reviews & Buying Guides: Evidence-based recommendations informed by real-world testing

  • Conversion Copywriting: Email sequences, landing pages, and lead magnets that turn pet parent concerns into confident action

Based in Los Angeles, I blend analytical research with approachable storytelling to deliver clear, authoritative content that builds trust and drives results.

Featured Work:
From Bowl to Bond: Why More Families Are Choosing Fresh Pet Food
Explores benefits of fresh pet food with insights from veterinary nutritionists.

Dog Travel Water Bottles: Testing Real Solutions for Thirsty Pups
A practical review of hydration solutions for active dogs and their owners.

Wildfire Recovery for Pets: A Compassionate Guide for LA Pet Parents
Essential tips for navigating pet care during LA’s wildfire recovery periods.

NEW: Conversion Copy Sample
Senior Pet Wellness Email Sequence – A 3-part nurture flow for pet brands

Need content that educates and converts? Let’s talk pet parent psychology.

📧 justinjbelmonte@gmail.com



  • Home
7th August 2025

Landing Page Audit – Senior Dog Supplement

A copy and conversion critique of a fictional senior dog supplement brand’s landing page. Includes 3 actionable fixes with annotated visuals.
5th August 2025

Premium Orthopedic Dog Bed – Facebook Ad Campaign

Emotion-driven Facebook/Instagram ads that turn worried pet parents into buyers. Combines veterinary-grade features with heartfelt storytelling—because “old age” shouldn’t mean discomfort.
Pet Care Blog – Dog and Cat Health Advice and More • 17th July 2025

15 Best Dog Parks in New York City | Healthy Paws Pet Insurance

NYC’s best dog parks, sorted by borough and written for real pet parents. This Healthy Paws piece combines local tips, SEO subheads, and reader-friendly structure to help dog owners find the perfect off-leash space—whether they’re in Brooklyn or Central Park.
26th June 2025

Holiday Promo Email Sequence for Pet Wellness Brands

A 3-part holiday promo sequence built to boost conversions through urgency, gifting psychology, and emotional resonance with pet parents.
26th June 2025

Cart Abandonment Email Sequence for Pet & Wellness Brands

Recover lost sales with this 3-part email series crafted to re-engage hesitant shoppers and drive conversions for pet and wellness brands.
2nd March 2025

Senior Pet Email Sequence for Wellness Brands

A 3-part nurture series blending veterinary research with conversion psychology. Designed for pet insurance, supplement, and wellness brands to turn pet parent concerns into action.
Medium • 21st May 2025

3 Common Copywriting Mistakes Pet Brands Make (and How to Fix Them)

Many pet brands lose sales due to copy that erodes trust. Here are 3 mistakes and how to fix them for better conversions.
Medium • 8th April 2025

Pet Tech: Detecting Health Issues Before Symptoms

From smart collars to AI litter boxes, new tools are spotting health issues earlier than ever. This article explores how these new technologies are transforming wellness, cutting emergency costs, and extending quality of life.
A black and white Border Collie with a soot-covered coat sits among the charred remains of a wildfire-ravaged forest, looking alert and resilient.
Medium • 17th March 2025

Pet Insurance & Wildfire Season: Strategies for Client Support

How pet insurers can protect clients during wildfire season with clear policies, emergency planning, and disaster relief strategies that strengthen trust.
Small dachshund comfortably using a wheelchair as an example of adaptive solutions for special needs pets
28th February 2025

Innovative Solutions for Special Needs Pets: Enhancing Mobility, Comfort, and Quality of Life

Explore cutting-edge tools and compassionate strategies to improve daily life for pets with special needs.
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Justin Belmonte

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